Unlock skills that supercharge marketing ROI

Over half of major brands are moving to ROI-based agency comp by 2027. In this results-driven era, agencies and brands that commit to marketing effectiveness will be the ones that grow. I’d like to help you be one of them.

-2024 WFA Future of Agency Remuneration report

“Pete unlocked a huge jump in new business success for us.”

“There are few I trust more to deliver needle-moving ROI.”

“If you’re looking for creative consulting, you couldn’t be in better hands.”

"I will reference Pete's trainings throughout my career."

“Pete unlocked a huge jump in new business success for us.” “There are few I trust more to deliver needle-moving ROI.” “If you’re looking for creative consulting, you couldn’t be in better hands.” "I will reference Pete's trainings throughout my career."

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Pete VonDerLinn.
Former ECD of the 15th most effective ad agency in North America.

Multiple Effie Awards for creative effectiveness. Grand Effie finalist. Three-time Effie judge.

Pitch win rate over .400.

Has appeared in multiple industry publications.

Creative coach and educator at the Syracuse Newhouse School and RIT School of Communications.

Member of three agency Senior Management Teams.

Creative consulting built on 4 core beliefs

  • Consulting should be actionable asap

    That’s why all of our trainings give your team skills and tools they can use right away to create more effective work, delight clients, inspire customers and spark growth.

  • Cookie-cutter training helps no one

    While our nine training modules cover effectiveness skills teams most commonly need, they’re designed to be customized, grouped together…whatever it takes to address the exact needs of the group or individual.

  • We only charge for the value we deliver

    Once we’ve consulted with your team and created your training plan, we talk about the value it will bring to your organization and agree to a set project fee. Simple. Fair. Win/Win.

  • Creative effectiveness affects everything

    Your culture, pitch strategy, operations, growth…so occasionally we bring in vetted experts in these areas to add more value to our creative coaching and recommendations.