The Effectiveness Matters Transformation
What improvements will you see from my training? Your work, profitability, processes, pitches, culture…just to name a few.
From:
Subjective creative reviews
To:
Codified creative reviews
Benefits: Aligns client and agency throughout project, best work gets approved, saves a lot of time
From:
Persuading prospects you drive results
To:
Proof you drive results
Benefits: Reduces prospect skepticism, significantly increases growth opportunities
From:
Selling communication
To:
Selling transformation
Benefits: Gets you more upstream with decision makers, helps raise your fee
From:
Always pitching to gain revenue
To:
Organic revenue
Benefits: Much more profitable growth, better morale
From:
Pitch chaos
To:
More pitch control
Benefits: Improves win rate and morale, reduces stress
From:
Parity positioning
To:
Differentiated positioning
Benefits: A truly compelling value proposition that attracts new customers
From:
Multiple department goals
To:
Common goal
Benefits: Creates purpose, efficiency, profitability and boosts morale
From:
Fixed comp for senior talent
To:
Performance-based comp
Benefits: Reduces fixed costs, helps improve campaign ROI
From:
Value vagueness
To:
Value definition
Benefits: Clear, compelling value proposition, better rates