Rapid ROI Review
Is your team as effective as it can be? See where you stand with this 5-minute evaluation.
Answer each question, add up your total score and learn your team’s ROI proficiency below.
If a campaign achieves or surpasses stated objectives, it’s considered creatively effective.
My team knows the difference between creativity and Creative Effectiveness.
no
somewhat
1
2
3
4
5
yes
My team has an objective, third-party method to prove our campaigns get positive ROI.
no
somewhat
1
2
3
4
5
yes
If our compensation was mostly tied to campaign ROI, we’d be okay.
no
somewhat
1
2
3
4
5
yes
When we pitch new business, I’m confident we’ll win.
no
somewhat
1
2
3
4
5
yes
My team uses a proven tool to align on the type of work needed to achieve campaign objectives.
somewhat
1
no
2
3
4
5
yes
My creative team thinks like business owners.
somewhat
1
no
2
3
4
5
yes
My team has ways to overcome budget and time constraints to achieve campaign objectives.
somewhat
1
no
2
3
4
5
yes
Our creative reviews consistently lead us to the most effective work.
1
2
3
4
5
somewhat
no
yes
My team can get to our best ideas in 1-2 creative reviews.
1
2
3
4
5
no
somewhat
yes
Our presentations are memorable, compelling and persuasive.
1
2
3
4
5
no
somewhat
yes
My team can overcome risk-taking fear, allowing us to achieve big effective ideas.
no
somewhat
1
2
3
4
5
yes
My team is able to sell our best ideas without making significant compromises.
somewhat
1
no
2
3
4
5
yes
My team consistently uses the same tools and processes for campaign input and feedback.
somewhat
1
no
2
3
4
5
yes
Our departments are aligned against one common goal.
somewhat
1
no
2
3
4
5
yes
Your ROI Proficiency
14-29 Crisis level
Serious danger of customer/revenue loss.
Losing new and organic revenue opportunities.
30-43 Room for improvement
Revenue can improve with a few adjustments.
44-57 On the right path
Regular flow of new and organic revenue.