Rapid ROI Review
Is your team as effective as it can be?
Take this 5-minute quiz, add up your score and learn your team’s ROI proficiency
If a campaign achieves or surpasses stated objectives, it’s considered creatively effective.
My team knows the difference between creativity and Creative Effectiveness.
1 2 3 4 5
somewhat
no
yes
My team has an objective, third-party method to prove our campaigns get positive ROI.
1 2 3 4 5
somewhat
no
yes
If our compensation was mostly tied to campaign ROI, we’d be okay.
1 2 3 4 5
somewhat
no
yes
When we pitch new business, I’m confident we’ll win.
1 2 3 4 5
somewhat
no
yes
My team uses a proven tool to align on the type of work needed to achieve campaign objectives.
1 2 3 4 5
somewhat
no
yes
My creative team thinks like business owners.
1 2 3 4 5
somewhat
no
yes
My team has ways to overcome budget and time constraints to achieve campaign objectives.
1 2 3 4 5
somewhat
no
yes
Our creative reviews consistently lead us to the most effective work.
1 2 3 4 5
somewhat
no
yes
My team can get to our best ideas in 1-2 creative reviews.
1 2 3 4 5
somewhat
no
yes
Our presentations are memorable, compelling and persuasive.
1 2 3 4 5
somewhat
no
yes
My team can overcome risk-taking fear, allowing us to achieve big effective ideas.
1 2 3 4 5
somewhat
no
yes
My team is able to sell our best ideas without making significant compromises.
1 2 3 4 5
somewhat
no
yes
My team consistently uses the same tools and processes for campaign input and feedback.
1 2 3 4 5
somewhat
no
yes
Our departments are aligned against one common goal.
1 2 3 4 5
somewhat
no
yes
Your ROI Proficiency
14 — 29 Crisis level
Serious danger of customer/revenue loss.
30 — 43 Room to improve
Losing new and organic revenue opportunities.
44 — 57 On the right path
Revenue can improve with a few adjustments.
58 — 70 Mastery
Regular flow of new and organic revenue.