Marketing ROI Trainings That Meet Your Specific Needs
Creative Effectiveness
Learn the strategies, tools, tips & tricks that help ensure strong campaign ROI
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Why creative effectiveness is a must for agency/client success
How to infuse creative effectiveness into your workflow and culture
The key components of creatively effective campaigns
How to evaluate creative effectiveness vs creative and give useful feedback
The Creative Ladder and how to use it
Examples of creatively effective work that will inspire your team
The ROI creative effectiveness brings to your culture
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Budget-approvers who see marketing as a cost vs a driver of ROI
Low budgets that require earned impressions to achieve sales goals
Agency/client relationships in need of a reboot or reinvigoration
Internal teams who don’t think enough about agency profitability/growth
Difficulty getting internal teams aligned on how to solve marketing problems
A traditional process that doesn’t always deliver effective work
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It’s a proven method to deliver significant marketing ROI
It aligns agency and client at project initiation saving time and budget
It leads to work that’s more satisfying and fun
It makes doing better work easier
It creates a genuine agency/client bond
Getting to Effective Work, Faster
Learn how to reduce the number of rounds it takes to create logos, campaigns, rebrands and more
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Creative sprints and how to run them
When/how to use the Creative Ladder
How to get approvals faster on highly subjective assignments like logos and taglines
How to create a brief that inspires great work
How to sell work with fewer rounds of approvals
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Project deadlines that are shorter than they should be
Project budgets that are lower than they should be
A smaller team than necessary to do the work
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It increases job profitability
It increases employee productivity
It fosters internal team collaboration
More team members feel ownership of the work
It removes frustration, stress and makes creating the work together fun
Effective Storytelling
Learn how to tell a powerful story and why it’s so important for human persuasion
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How to tell a powerful story
Why storytelling is vital to human persuasion
Which stories affect which types of audiences and why
How to choose the story’s point of view
Transitioning from story to a compelling call to action
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An undifferentiated brand or product
To connect with your audience in a new way
Clients or co-workers who don’t understand the value of emotional persuasion
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It helps you find emotional ways to connect with your audience
It helps you create content your audience wants to engage with
It leads to more effective work with better ROI
Presenting Effectively
Learn strategies that help you connect, persuade and win over any audience you sell to
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How to truly know your audience and tailor how you present to key decision makers
How to win an audience quickly and what to do if you’re losing them
The biggest mistakes presenters make and how to avoid them
The difference between presenting in a non-competitive vs competitive situation
How to frame creative in ways your audience will understand so you sell the best work
How to protect the work from getting watered down
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Presenters who need improvement connecting with and persuading audiences
Seasoned presenters who can use a few new tricks
Frequent remote meetings
Clients/stakeholders who usually take multiple rounds to approve work
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It helps you sell more ideas/work/proposals
It helps you win more pitches
Faster client approvals mean higher profitability
Selling your best work means better case studies
Pitching Effectively
Learn the do’s & don’ts of crafting a winning pitch and how to reduce the chaos
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How to determine if you have a real chance of winning
Knowing how the decision makers think before you meet them
How to handle the chemistry meeting
The structure of a winning pitch
How to handle the client assignment
How to handle unclear or missing client input
How to create a winning pitch deck
How to cast the pitch team
How to stand above your competitors
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A “must-win” pitch/proposal opportunity
A pitch team with a low winning percentage
Your pitch process has gotten stale
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It increases your winning percentage
It drastically reduces pitch chaos
It helps you stop pitching business you had no chance of winning
It helps improve revenue, profitability and morale
How to Become a Creative Director
Learn how to find your leadership style, how to give feedback, how to earn trust and more
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How to become a Creative Director
Leadership do’s and don’ts
Running effective creative reviews
Providing useful feedback
How and when to use the Creative Ladder
Finding the right leadership style
Presenting work and selling it
The difference between Pitch Work and Real Work
How to pitch persuasively
Building a strong relationship with Account Management
How to build a creative culture
Balancing Creative Department and SMT duties
Creative Department management
Conflict resolution
Hiring the right talent
Developing and retaining talent
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Talent you want to groom to become a creative leader
A creative leader with skill gaps or who is seriously under-performing
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Creatively effective work only happens with strong creative leadership
It makes internal creative reviews much more effective
It helps your creative leaders think like business leaders
It helps your creative leaders build trust with clients
It helps your teams sell better work in fewer rounds
It helps creative and account leaders work as an effective team
It helps talent retention
Creating an Effective Culture
Learn the processes, people and partnerships you need to create a team motivated to drive strong campaign ROI
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The value of building and maintaining an effective culture
How to align culture with your positioning
How to create a culture that is authentic
How to create a culture that is attractive to talent and clients alike
How to hire in a way that strengthens your culture
What makes a strong culture thrive year after year
What erodes a strong culture—the “watch outs” you must guard against
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An undefined, unclear or generic culture
An organization that’s growing quickly
An organization that has added or lost a key account(s)
A leadership team that needs an outside POV
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Culture impacts everything
An effective culture decreases several costs
An effective culture increases client and talent retention
Culture is vital to getting on Best Places to Work lists
Effective Input & Feedback
Learn how to get the input and give the feedback teams need to be effective
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How to reframe job requests that aren’t likely to solve the problem
How to make stakeholders feel ownership of the work so they approve it faster
Questions that lead to better input
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Clients or co-workers who don’t have marketing backgrounds
Clients or co-workers who tend to prescribe solutions rather than describing their marketing challenges and desired outcomes
Clients or co-workers who don’t understand the importance of emotion in persuading their audience
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It saves time and budget
It creates more effective work with better ROI
It makes projects more enjoyable
The Effie Awards & How to Win One
Learn what makes a strong Effie case, and what doesn’t, from a Grand Effie Finalist and 3-time Effie judge
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Why The Effies are the award show CMOs, clients and search consultants really care about
What makes an award-winning Effie case (from the POV of a winner and judge)
Key do’s and don’ts to enter a strong Effie case
What Effie judges want to see when reviewing your case
How to create a timeline and plan that keeps you on track
The importance of proper KPI setting and tracking
Why campaign optimization is so important
The pros and cons of entering
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To objectively demonstrate your marketing success
Internal teams who need a structured, repeatable, proven process to create effective work
A desire to get more out of the time and money you put into award shows
Something that really gels your team, gives them purpose and boosts morale
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Learning the Effie process leads to more effective work with better ROI
The Effie Awards align your team toward an annual goal proven to drive growth
Getting listed on the Effie Effectiveness Index leads to much bigger opportunities
It leads to work that’s more satisfying and fun