want to
become indispensable
To your clients?
Deliver consistently strong campaign ROI.
AI is killing the time and materials model.
58% of brands are moving to ROI-based agency compensation by 2027.
Using methods proven to increase creativity, client trust and growth, I help agencies consistently deliver strong ROI, preparing your shop for the outcome-driven world ahead.
(2024 WFA Future of Agency Remuneration Report)
Pete VonDerLinn
former eCD of the 15th most effective agency in North America.
Multiple Effie Awards for creative effectiveness. Grand Effie finalist. Effie judge.
Pitch win rate over 3x the industry average.
Has appeared in multiple industry publications. Educator and Advisor at the Syracuse Newhouse School and RIT School of Communications.
Former member of three agency Senior Management Teams.
“Pete unlocked a huge jump in new business success for us.”
✦
“There are few I trust more to deliver needle-moving ROI.”
✦
“If you’re looking for creative consulting, you couldn’t be in better hands.”
✦
"I will reference Pete's trainings throughout my career."
✦
“Pete unlocked a huge jump in new business success for us.” ✦ “There are few I trust more to deliver needle-moving ROI.” ✦ “If you’re looking for creative consulting, you couldn’t be in better hands.” ✦ "I will reference Pete's trainings throughout my career." ✦
consulting built on
4 core beliefs
BELIEF 1
Consulting should be actionable asap
That’s why all of my trainings give your team skills and tools they can use right away to create more effective work, delight clients, inspire customers and spark growth.
BELIEF 2
Cookie-cutter training helps no one
While my nine training modules cover effectiveness skills teams most commonly need, they’re designed to be customized, grouped together…whatever it takes to meet your specific goals.
BELIEF 3
cost should reflect value delivered
Once I’ve consulted with your team and created your training plan, we talk about the value it will bring to your organization and agree to a set project fee. Simple. Fair. Win/Win.
BELIEF 4
creative effectiveness affects everything
Your culture, pitch strategy, operations, growth…so I don’t just teach how to drive stronger campaign ROI, I explain how that impacts and benefits every aspect of your shop.