The Effectiveness Matters Transformation
What improvements will you see from my training? Your work, profitability, processes, pitches, culture…just to name a few.
From:
Subjective creative reviews
To:
Codified creative reviews
Benefits:
Aligns client and agency throughout project, best work gets approved, saves a lot of time
From:
Persuading prospects you drive results
To:
Proof you drive results
Benefits:
Reduces prospect skepticism, significantly increases growth opportunities
From:
Always pitching to gain revenue
To:
Organic Revenue
Benefits:
Much more profitable growth, better morale
From:
Pitch Choas
To:
More pitch control
Benefits:
Improves win rate and morale, reduces stress
From:
Parity positioning
To:
Differentiated positioning
Benefits:
A truly compelling value proposition that attracts new customers
From:
Multiple department goals
To:
one Common Goal
Benefits:
Creates purpose, efficiency, profitability and boosts morale
From:
traditional comp model
To:
Performance-based comp
Benefits:
Increases organic growth and pitch win rate
From:
Value vagueness
To:
value Definition
Benefits:
Clear, compelling value proposition, better rates